Background

Background

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International Convergence of Tastes (3-6)

Tastes in the United States affect tastes  in other countries,and Tastes abroad strongly influence tastes in the United States.

For example is we can find French perfumes in paris and in Cairo.

With more rapid communications and more frequent travels, the worldwide convergence of tastes is even accelerating.

As a result, firm must increasingly think in terms of global production and marketing to remain competitive. Even small firms must constantly worry that new global products do not wipe out their entire product line overnight.

That future success would require more standardized products and pricing around the world.

This is the inevitable result of the information revolution: people are traveling more, and they are watching the same movies and TV shows.

With the tremendous improvement in telecommunications, transportation, and travel, the cross-fertilization of cultures and convergence of tastes can be expected to accelerate in the future- with important implications for consumers,producers,and sellers of an increasing number and variety of products and services.



















Case Application 3-9 Ford’s World Car(s)

Consumer tastes had converged sufficiently, according to Ford, so that a single car would finds lots of buyers everywhere, just as one menu is working around the world for MC Donalld’s.
So, Ford has Created European and American versions. But Ford executives said that even if the European version looks somewhat different from the American version, the program had proved the validity of their "world car" approach. The basic design and all the major systems and components -- the engine, the transmission, the suspension, the body frame, the electronic systems, even the seats -- were identical
Although not very successful. Ford tore up its management structure ,abolished its regional companies, and turned itself into a world company that made global car.


Discussion

To face International Convergence of Tastes ,Ford had to create uniform worldwide engineering standards. For example, every specification had to be expressed in the metric system, with no conversions into English measure allowed. except for the car's basic dimensions, which top management in Dearborn wanted reported in more familiar inches. The company also had to create uniform standards for raw materials and design, procurement, and manufacture of individual parts.


 What Ford’s Trick to developing their new brand for success in Global Society :
Sweating the Details
How designers of the Ford new brand tried to get the little things right:
  • To design the trunks, engineers bought a variety of suitcases and determined "mean" sizes, then ensured that they would fit side-by-side in the compartment.
  • Created a task force on smells to ensure that the odors generated by different materials remained appealing.
  • Another task force was assigned to make sure various switches and controls operate with a "pleasing and reassuring touch."
  • To get the sound of the turn-signal indicator right, Ford ran tapes of dozens of turn indicators past groups of 50 to 100 customers.
  • Ford got customers from a half-dozen countries to discuss likes and dislikes, watched and filmed them driving their own cars and the Focus, and turned the results into 300 hours of videotapes, which every engineer watched.



After Ford management Know about indicators above, They can developing product more to provide convergence Of tastes  of consumens on Earth.



Map_Indonesia_Plain.jpg

GDP (current US$)
$878.0 billion 2012












Population (Total)
246.9 million 2012
Sources: World Bank


provincial_gdp.jpg 












RATES OF GROWTH OF REAL GDP
Years
Percentage
2003
5.6%
2004
4.8%
2005
5.0%
2006
5.7%
2007
5.5%
2008
7.4%
2009
4.9%
2010
6.1%
2011
6.5%
2012
6.2%
2013
5.8%










Sources: IMF, International Financial Statistics, and national sources.
Graphic by : Ginanjar agung


Between the years 2000 and 2004 a period of economic recovery took place with a combined average GDP growth of 4.6 percent annually. Hereafter GDP growth increased to an annual average of at least six percent with the exception of 2009 and 2013 when, amid global financial turmoil and uncertainty, Indonesia's GDP growth fell to - a still admirable - 4.6 percent and 5.8 percent respectively.

 Average Annual
 GDP Growth
(%)
1998 – 1999
         - 6.65
2000 – 2004
           4.60
2005 – 2009
           5.64
2010 – 2013
           6.15


  2006
  2007
  2008
  2009
  2010
  2011
  2012
  2013
GDP
(in billion USD)
 285.9
 364.6
 432.1
 510.2
 539.4
 706.6
 846.8
 878.0
GDP
(annual percent change)
   5.5
   6.3
   6.1
   4.6
   6.1
   6.5
   6.2
   5.8
GDP per Capita
(in USD)
 1,643
 1,923
 2,244
 2,345
 3,010
 3,540
 3,592
     -
Sources: World Bank, International Monetary Fund (IMF) and Statistics Indonesia (BPS)













CONSUMER PRICE INFLATION

Years
Percentage
2003
6.6%
2004
6.2%
2005
10.5%
2006
13.1%
2007
6.5%
2008
10.2%
2009
4.4%
2010
5.1%
2011
5.4%
2012
5.0%
2013
4.8%


Sources: IMF, International Financial Statistics, and national sources.
Graphic  by : Ginanjar agung

UNEMPLOYMENT RATES
Years
Persentage
2003
9.5%
2004
9.9%
2005
11.2%
2006
10.4%
2007
9.4%
2008
8.4%
2009
8.0%
2010
7.2%
2011
6.6%
2012
6.1%
2013
6.3%



Sources: IMF, International Financial Statistics, and national sources.
Graphic  by : Ginanjar agung


More than a decade of macroeconomic growth has succeeded in pushing Indonesia's unemployment rate into a steady downward trend. But, as around two million Indonesians enter the labor force each year, it will be a challenge for the Indonesian government to stimulate job creation so that the labor market can absorb this group of annual newcomers; youth unemployment (among the freshly graduated) in particular is a cause for concern and action.
With around 240 million people, Indonesia is the fourth most populous country in the world (after China, India and the United States). Moreover, the country has a young population as around half of the total population is below the age of 30 years. Combined, these two features imply that Indonesia currently contains a large labor force; one that will grow larger in the foreseeable future.

        2010
        2011
        2012
        2013¹
Labor Force
  116,527,546
  119,399,375
  118,040,000
  118,190,000
- Working
  108,207,767
  111,281,744
  110,800,000
  110,800,000
- Unemployed
     8,319,779
     8,117,631
     7,240,000
     7,390,000
¹ data from August 2013
Source: Statistics Indonesia
The table below indicates Indonesia's unemployment rate in recent years. It shows a steady downward trend, in particular regarding female unemployment. Female unemployment has declined rapidly and is reaching the male unemployment rate. However, gender equality, as in most countries, is an issue in Indonesia. Although considerable progress has been made in several key areas (education and health), women are still more likely to work in the informal sector (twice as much as the amount of men), in poorly remunerated occupations and are paid less than men for similar work.

 2006
 2007
 2008
 2009
 2010
 2011
 2012
 2013
Unemployment
(percentage of total labor force)
 10.3
  9.1
  8.4
  7.9
  7.1
  6.6
  6.1
  6.3
Male Unemployment
(percentage of male labor force)
  8.5
  8.1
  7.6
  7.5
  6.1
    -
    -
    -
Female Unemployment
(percentage of female labor force)
 13.4
 10.8
  9.7
  8.5
  8.7
    -
    -
    -
Sources: World Bank and Statistics Indonesia



A characteristic of Indonesia is that the unemployment rate is highest for people between the age of 15 and 24, far above the country's national average. Freshly graduated students from universities, vocational schools and secondary schools have difficulties finding their place in the national workforce. Almost half of Indonesia's total number of workers possess a primary school degree only. The higher the education degree, the lower its share towards Indonesia's workforce. In recent years, however, there is a changing trend visible: the share of higher education degree holders rises, while the share of those that went to primary school only decreases.

  2006
  2007
  2008
  2009
  2010
  2011
Male youth unemployment
(percentage of male labor force
15-24 years of age)
  27.7
  23.8
  21.8
  21.6
  21.1
  19.3
Female youth unemployment
(percentage of female labor force
15-24 years of age)
  34.3
  27.3
  25.5
  23.0
  22.0
  21.0
Source: World Bank
The agriculture sector of Indonesia continues its leading position regarding absorption of Indonesia's workforce. The table below indicates the top four sectors that absorbed Indonesia's workforce in 2011 and beyond. These numbers represent percentages of the total Indonesian workforce.

   2011
   2012
   2013¹
   42.5
   38.9
   38.1
Wholesale Trade, Retail Trade,
Restaurants and Hotels
   23.2
   23.2
   23.7
Community, Social and
Personal Services 
   17.0
   17.1
   18.2
   13.7
   15.4
   14.9
¹ data from August 2013
Source: Statistics Indonesia
Vulnerable employment (unpaid workers and own-account workers) for both men and women is rather high in Indonesia compared to developed countries and its regional peers. For Indonesian men this number reaches around 60 percent of the country's total male employment force during the last decade, while this number is around 70 percent for women. Many that fall in the category of vulnerable employment belong to the informal sector.


inflation-indonesia-2000-2014-consumer-price-index-cpi-indonesia-investments.pngINFLATION RATES











Indonesia's inflation outlook is highly influenced by the decision to further reduce these subsidies. The World Bank estimates that a IDR 2,000 increase in fuel prices can add about three percentage points to the level of headline inflation and can add over one percentage point to core inflation. Electricity price hikes, however, are estimated to have a smaller impact (< 1 percent) on the pace of inflation. As an illustration, the central bank of Indonesia (Bank Indonesia) initially targeted an inflation rate of 4.5 percent in 2013. However, after the fuel and electricity price hikes, inflation accelerated to 8.37 percent (yoy) by the year-end.


Inflation of Indonesia 2008-2015:


 2008
 2009
 2010
 2011
 2012
 2013
 2014
 2015
Inflation
(annual percent change)
  9.8
  4.8
  5.1
  5.4
  4.3
  8.4
    -
    -
Bank Indonesia Target
(annual percent change)
  5.0
  4.5
  5.0
  5.0
  4.5
  4.5
  4.5
  4.0
Sources: World Bank and Bank Indonesia


Indonesia's characteristic volatile inflation rate causes a traditionally larger deviation from the annual inflation projections of Bank Indonesia. The consequence of such inflationary uncertainty is that it creates economic costs, such as the country's higher (domestic and international) borrowing costs compared to its emerging market peers. When a good track record of meeting annual inflation targets is established, greater monetary policy credibility will follow.
The lack of quantity and quality of Indonesia's infrastructure also entails robust economic costs. This hampers connectivity in the archipelago, thereby increasing transportation costs for services and products. Distribution disturbances due to infrastructure-related issues are frequently reported and made the government realize the importance of more investments in the country's infrastructure. Infrastructure has been labelled a top priority in the Masterplan for Acceleration and Expansion of Indonesia's Economic Development (abbreviated MP3EI); an ambitious long-term government development plan which is yet to bear fruit.
Food prices are traditionally highly volatile in Indonesia and subsequently impose a big burden on the poorer households who live under or just above the poverty line. These households spend more than half of their total expenditure on food items. Higher food prices therefore cause serious poverty basket inflation which may lead to increases in the level of poverty. Failing harvests in combination with a slow reaction of the government to substitute food products with food imports are causes for inflation peaks.


Traditional Peaks of Inflation in Indonesia

Discarding administered price adjustments, there are two traditional annual peaks of inflation in Indonesia. The December-January period always brings higher prices due to Christmas and New Year celebrations, while the traditional floods in January (amid a peak of the rainy season) results in disrupted distribution channels in several regions and cities, thus causing higher logistics costs. The second peak comes in the July-August period. Inflationary pressures in these two months emerge as a result of the holiday period, the holy Muslim fasting month (Ramadan), Idul Fitri celebrations and the arrival of the new school year. A marked increase is detectable in spending on food and other consumables, accompanied by retailers adjusting prices upwards.

 


Monetary Policy and the BI Rate

With annual GDP growth close to six percent, the economy of Indonesia has been rapidly expanding in recent years, characterized by surging domestic demand (domestic consumption accounts for around two-thirds of the country's economic growth), robust private sector credit growth and increased business access to credit. Moreover, public sector wages have increased due to administrative reforms and private sector wage growth has accelerated (Indonesia's regional minimum wages were raised significantly in 2012 and 2013). As robust economic growth brings along inflationary pressures, recent monetary policies (in 2013 and 2014) were aimed at safeguarding financial stability, particularly after inflation surged due to the 2013 fuel prices hike and amid the looming end of the Federal Reserve's quantitative easing program (which led to large capital outflows from emerging markets, including Indonesia), at the expense of further economic growth.
Bank Indonesia (BI), Indonesia's central bank, has as main objective to ensure rupiah stability. It uses a wide range of instruments to stem mounting inflationary pressures in the country. Its bank rate policy is adjusted when inflation targets are not met. Between February 2012 and June 2013, the country's benchmark interest rate (BI rate) had been set at a historic low of 5.75 percent. After this period, inflationary pressures increased due to higher fuel prices and global uncertainty about the US quantitative easing program. Subsequent capital outflows resulted in sharp rupiah depreciation. Therefore, Bank Indonesia adjusted its BI rate upwards. Another measure to tighten monetary policy was the raising of the reserve requirements on both local and foreign currency deposits at Indonesian banks. Lastly, BI curtailed foreign investors' demand for Central Bank bills (SBIs) by extending the required holding period from one to six months, stretching the maturity of SBI issues to nine months and by introducing longer maturity non-tradable term deposits (which are available to banks only). These measures aimed at mitigating the flow of 'hot money' into Indonesia.


Benchmark Interest Rate of Indonesia 2008-2013:


 2008
 2009
 2010
 2011
 2012
 2013
Bank Indonesia Rate
(percent at year-end)
 9.25
 6.50
 6.50
 6.00
 5.75
 7.50
Source: Bank Indonesia


Indonesian Inflation in Global Perspective

The table below puts Indonesia's recent inflation performance (annual percent change) in global perspective by comparing it to inflation figures from the United States (USA) and China.

   2009
   2010
   2011
   2012
   2013
 USA
   -0.4
    1.6
    3.0
    1.7
    1.5
 China
   -0.7
    3.3
    5.4
    2.6
    2.6
 Indonesia
    4.8
    5.1
    5.4
    4.3
    8.4
¹ indicates prognosis
Source: World Bank



165491_513900548667302_567056298_n.jpgNAME                            : GINANJAR AGUNG
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